For full article please click here – Players such as San Francisco 49ers quarterback Colin Kaepernick and Seattle Seahawks cornerback Richard Sherman are out of luck now that the NFL and Bose have struck a deal that limits what players can wear during football-related activities.
According to Sporting News’ Jasmine Watkins, the league has agreed to terms with Bose that will prohibit players from using any headphones other than Bose—including Beats by Dre headphones—while they are on camera.
Per Watkins: “The restriction of other headphone usage includes preseason training camps, practice sessions, game day, postgame interviews, and it remains in place until 90 minutes after the game has ended.”
What happened here is certainly not uncommon in the world of professional sport. Many athletes have individual deals with major sport brand like Lionel Messi with ADIDAS or Christiano Ronaldo with NIKE. However players are restricted to wear the brand of the official outfitter of the teams or association. This in general is not causing any further attention by the public.
Interestingly enough this restriction became quite a topic. Fined NFL players tweeted and shared their disappointment on social media. The public attention pays out actually for both headphone providers. The question is who is benefitting more from this discussion? It seems that the player’s choice would actually be BEATS BY DRE. Great publicity for the new addition of Apple, without spending one dime into NFL sponsorship (besides the individual sponsoring of players).
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